In this interview with Jena Joyce, the founder of Plant Mother, Jena’s passion for organic skincare and holistic self-care shines through as she shares insights into the values and philosophy that drive Plant Mother’s success. We delve into the inspiration behind the brand, their latest product launch, company’s commitment to sustainability, and how Plant Mother contributes to the overall wellness of their customers.
How would you describe Plant Mother?
I’ve created a brand that encourages women to prioritize their health and well-being. By providing clean, organic, and effective skincare options, Plant Mother aims to enhance its customers’ self-care rituals, allowing them to nourish their skin while fostering a deeper connection with themselves. I believe in the holistic approach to skincare and overall wellness.
I also think of skincare as medicine. That’s the reason I’m veryselective when it comes to picking healthy ingredients for my formulas. And I also obsess over eliminating potentially harmful things that are linked to health and environmental issues. I keep learning that customer sentiment focuses on product quality, and how their purchases impact their health. Therefore, Plant Mother’s product quality has been probably the loudest consumer praise I keep hearing consistently.
Our bestselling Vitamin C and Retinol are rich and nutritiousserums. They are packed with antioxidants, vitamins, and omegas. Every bottle is hand-crafted with premium, locally sourced botanicals. I’ve worked hard to make completely natural, vegan formulas and to find local, organic growers. Therefore, Plant Mother’s serums are the freshest, healthiest vegan serums out there. Furthermore, we manufacture all products in-house, every batch is produced manually.
What inspired you to create a line of organic, vegan skincare products?
The inspiration for Plant Mother came from a personal health crisis I experienced a few years ago. Personally, it was a scary time for me so I began reevaluating all the toxins in my environment, including my skincare routine. I realized the need for truly healthy and organic skincare options, free from harmful chemicals. Unfortunately, there were not too many healthy skincare options available back then. This led me to create Plant Mother, a healthy skincare that offers 100% organic and vegan products packed with nourishing ingredients. It is made for health-conscious women (and men).
Could you tell us about your newest product – Plant Mother’s eye serum?
Plant Mother’s eye serum is specifically formulated for dry and sensitive skin under the eyes. It contains a blend of plant-based vitamins, antioxidants, and omegas. Some key ingredients include nourishing botanicals like evening primrose and sea buckthorn, known for their soothing and anti-inflammatory properties. Then there is rosehip oil, which is rich in essential fatty acids and helps hydrate the delicate skin. These ingredients work synergistically to provide intense moisture, and diminish the appearance of fine lines and wrinkles around eyes.
What sets Plant Mother’s eye serum apart from other similar products on the market?
What sets Plant Mother’s eye serum apart is truly organic and vegan formula packed with nutritious ingredients. The eyeserum is specifically formulated for dry, mature, and sensitive skin under the eyes, providing deep nourishment, antioxidant protection, and promoting a softer skin around the eye area. We’ve received incredible feedback from our customers who have noticed improvements in their skin’s texture, and less dryness in the eye area with consistent use.
How does Plant Mother prioritize sustainability in its packaging and overall approach?
Sustainability is at the core of Plant Mother’s values. We believe in minimizing our impact on the environment, and that starts with our packaging. We use natural materials that are recyclable and eco-friendly. We don’t use plastic at all. The beauty industry is a major contributor to plastic waste – over 120 billion units of plastic packaging from the cosmetics industry are produced every year!
Our commitment to sustainability extends beyond packaging to our ingredient sourcing as well. We carefully select organic and sustainably grown botanicals from a few local farms, ensuring that our products are not only safe for your skin but also environmentally safe.